Over a year ago, we were talking about a fork project to give to a team rider to endorse and one that deserves it. Kris Fox’s name was at the top of the list and when we finally approached him, he was beside himself on the project and couldn’t wait to get started. Kris Fox being synonymous for speed and going big, he always wanted a strong fork that can take what he dishes out. Kris never really cared about weight or any sort of cut outs or anything like that, very straight forward in design but wanted it to look different. Instead of us telling you the whole story, we sat down with Kris and interviewed him on the whole process. Also be on the lookout for his Fox Fork Video to drop any day now too! Photos by Joey Cobbs
How did the fork idea come about?
The fork idea came about simply by Brian getting ahold of me and picking my brain about my thoughts on a casted fork design. The more information he gave me about what a “casted fork” actually was, the more intrigued I became. At the end of our conversation he surprised me with telling me that he wanted my name on the fork. I couldn’t believe it. I am overly thankful and excited to have a signature fork with Demolition.
The overall design looks super clean with the investment casted dropout and the overall look, seems very fitting for you. Was that the design you always wanted or happened organically within the drawing process?
The design of the fork happened organically through meetings with Brian. Before the design process, I had very little knowledge of what could be done with a casted fork. So going into the design, I had no real direction. Brian and I sat down and put our heads together. We would round something out here, then shave something else out there, and then put something back over here. We carefully molded it into what everyone will see in the final product.
Talk to us about the name, what made you go with Fox Fork? I know in the past, you tried to keep your name off signature products.
Yeah, with my past signature products I always tried to leave my name off of them simply because I didn’t want them to be all about me. I want these products to be a blank canvass for someone who is interested in them. I want them to be a personal part of the rider and a personal part of their craft. When it came to the fork, Brian and I came up with a fox head logo that I was extremely excited about. After the logo and sleek design were set, simply naming it the “Fox Fork” seemed fitting.
“I want stability when I am in a bowl or at the trails. I want something with some mass and strength.”
You’ve been testing the same fork for awhile now, how long do you normally try to test a product before you’re 100% confident in it going to production?
I try to test a product for as long as I can. I really want to put as much strain on them as I can to make sure no stress cracks develop over time. Not only myself, but also a handful of amazing Demolition teammates of mine have been helping me test these as well. Real gnarly dudes. These forks held up perfectly and they’re ready to go!
Forks are one of the more scarier bmx products to test or mess with, are you a bit OCD with changing out forks or always checking for stress marks?
I check for wear and tear on my products regularly. No offense to any one company or anything. Demolition has proven to me time and time again that their product is built to last so it’s nothing that I’m worried about. I simply check for peace of mind. Now that my fork dropouts are casted, I won’t need to worry about any stress cracks developing in my dropouts and I’m stoked.
Coming from a race background, and having everything weigh less and less, your fork is on the more heavier/ beefier side. Does strength outweigh weight to you and why?
Of course strength outweighs weight to me. In all honesty – even back in my race days – I’ve never given weight a second thought. I actually welcome a heavier bike. I want to drop in with some speed and air some walls. I want stability when I am in a bowl or at the trails. I want something with some mass and strength. Something that I know for fact will hold up when I’m trying to have some fun.
The new video you made that’s coming out soon with your good friend, Haimona in New Zealand was really fitting for your riding style/personality. Was that something that you wanted to do there or did it just kinda happen organically while you were over there?
Well, going into my fork promo I had high aspirations of really going in on a heavy part. Starting last summer directly after X-Games, I began piling injury on injury. No excuses or anything, but it made filming regularly very difficult when I was on my bike so inconsistently. Once the new year came I was feeling close to 100% healthy and had another heavy slam at the trails and rung my bell. I battled some dizzy symptoms and the doctor kept me off my bike until two days before my New Zealand trip. I hit Haimona up about taking a step back and doing more of a cultural style piece for my fork. BMX brought me to New Zealand and companies like Demolition support it. I wanted to make it known that I value having a story and appreciation as much as I do going as hard as I can when I can ride. I also thought it would be rewarding to film something where it gave me the platform to explain my journey with the company up to the release of my fork. I’m very pleased with the way it all came together.
You’re one of the few riders that doesn’t steer away from talking on camera, is that something that is important to you, in a way to show your personality more?
I think it’s very important to show personality. In person I am pretty shy and reserved. So talking on camera or explaining things through text can be intimidating to me sometimes, but I do it because I do believe it’s important. Connection with other people in the world can be very rewarding especially if it’s through something you love. I became skilled on a bike because I rode one long enough. Simple as that. No one is better and no one is worse. We’re all just obsessed in one way or another. But I rode one long enough and became obsessed because I love it. So when I can connect with someone else in life that loves BMX as much as I do through ideas, that can be the most rewarding things in life. We’re all in it together.
I know you’re big reader/writer these days, give us Kris Fox’s top 5 favorite books.
Yeah, reading rules. I would gladly appreciate someone’s creation over frying my brain on my smartphone.
- Big Sur by Jack Kerouac
- Post Office by Charles Bukowski
- To Kill a Mockingbird by Harper Lee
- On the Road by Jack Kerouac
- The Catcher in the Rye by J.D. Salinger
You working on any other big projects this year?
My mind is always turning with ideas. My good friend Matt Cordova and I have some really cool ideas that we’re going to work on together and I have some film projects coming up now that I am back on my bike consistently. A BMX life is an unpredictable life, so I’ll continue to enjoy doing my thing like I’ve always done and see what happens.
Thanks man, anything else you want to add?
Thank you Brian and everyone at Demolition for the opportunity and trust in letting me design a fork and stem! And thanks for the continued support, it really does mean a lot fellas!