Product Spotlight

With all our new parts arriving next week, our all new Dennis Enarson poster-log just dropped featuring our all new parts; including the new Whistler hubs/ wheels, Rotator V3 hubs/ wheels, new colored tires and restocked on everything else. Click to see each part details BIG! Dennis hanger photo by J.Cobbs.

Free shipping on all our wheels currently in stock!  That goes for our front wheels, the Bulimia and Ghost and our Rogue cassette wheels.  Use code “freewheelin” at checkout, deal ends March 19th.

We’ve been fairly hush hush on our new 2018 goods but thought we’d give you a little taste of what’s coming in Feb. This is our new Demolition Blood Splatter colorway on the all new V3 Rotator hub. 2 sneak peeks in one! Stay tuned for more soon…

RIDEbmx just posted up their Christmas Things To Buy and we had a few items up there that you might want to take a look at.  The purple Hammerhead and Momentum tires made the list of Bright Tires To Buy, and our Detonator hand pump made the Top list of things to buy too.  Don’t […]

Stoked to see some of our goods in the new RIDE UK’s Hottest 100 Products for 2017/18.  Our Paradise stem, Rig cranks, and the Rogue hubs got featured in their list.  Some good photos and write-ups on each product, be sure to check out here>>

We love the Rogue X Bulimia wheelset for several different reasons; number one is price for the quality you get, they’re durable as hell and are built to last, and 3 they look damn good doing it. Both hubs are laced to our ZERO double walled and welded hoops too. Both have been out of […]

This one has been kept under wraps for a bit and came to life due to a number of shops backing it with pre-books and hyping us up to do it. Like the 2006 original Nate Wessel Rasta colorway on our OG Team pedals, we brought the colorway back on our aluminum Trooper pedals. And […]

Our all new 18X24″ posters of Kevin Peraza getting a crazy down whip at Dennis Enarson’s Markit compound just arrived and was stoked to surprise Kevin with them at the office.  He was stoked to say the least and didn’t know how much he was into it till he told us the story below.  Photo […]

Keep it classy with the one size fits all, 5 panel Demolition MFG low profile camper style hats. Now available at your local Demolition dealer or online. Check out more info below>>

The long awaited lightweight Royal park forks just arrived and came out badass! The overall design stems from our older Rob Wise Elite forks but with all new steerer and dropout. For those that are looking for a straight forward, lightweight fork, look no further. Available now in Black Jacket and Flat Black.

For all those that thought we were a black and polished colored company only, we just proved ya wrong with this new spring shipment of all our new colored parts.  Colors are the new black, and boy do they all look badass.  Check em all out below and on their own product pages.  

Definitely one of our favorite batch of tees we’ve done yet.  Can’t get enough of the cut n sew style and the new logos!  Get at em while supplies last at your local dealer or online here>>