spotlight

Stoked to see some of our goods in the new RIDE UK’s Hottest 100 Products for 2017/18.  Our Paradise stem, Rig cranks, and the Rogue hubs got featured in their list.  Some good photos and write-ups on each product, be sure to check out here>>

This one has been kept under wraps for a bit and came to life due to a number of shops backing it with pre-books and hyping us up to do it. Like the 2006 original Nate Wessel Rasta colorway on our OG Team pedals, we brought the colorway back on our aluminum Trooper pedals. And […]

Aaron comin’ through as always with this quick lil’ video spotlight on our Merit sprocket. Aaron runs you through the Merit specs and shreds the ramps… all in a days work.

Chris runs you through his new V3 Concorde fork and mixes in some amazing clips shredding the ramps. I just can’t get enough of Doyle’s inverts. Best in the game, hands down!

Be sure to check out our new splined and non-splined Merit sprockets.  Majority of the team are now on em’ and absolutely love the design/ lightness.  Check the above color and go here for details.

Rob Wise put in a year of his life designing and testing these grips.  Rob molded clay samples from his own bare hands just like in Ghost.  Super soft, grippy and has a bigger o.d.  Be sure to check them out at a Demolition dealer nearest you.  Check out Rob’s grip ad and details after […]